Chicken: Low art, High calorie

20 04 2009

The Creative review. bastion of cutting edge design. surely ill be able to find something worth ripping off to flesh out my pathetic looking work file due to be handed in in less than 2 weeks to mark the end of and decide my higher education. nothing? how about some fried chicken instead?

Chicken:Low art, High calorie

“Graphic designer Siâron Hughes was first drawn to the visual world of fried chicken after a flier was pushed through her door bearing the enticing words “Dunk Your Dipper”. Intrigued, she started documenting and talking to the owners of fried chicken shops all over London and, eventually, in the US.

“At first sight, much of this signage appears the same, but there are differences, subtle as they may be,” she says. This is the real appeal of chicken shop signage.”

What makes her book stand out from other “vernacular type” showcases is her evident interest in the people who run the shops and those involved in producing the graphics for menus, signs and so on. The book is packed with interviews and photographs from the shops, some of which are amusing, others quite touching in their revelation of the sometimes dangerous profession of being a purveyor of fried poultry to the (often drunk) masses.”

if you head over to the CR site theres a excerpt from the book where she interveiws “mr chicken”

“Siâron: Yeah, your nickname is Mr Chicken, which is why I got hold of you. Quite a few different chicken and kebab shop owners referred to you by it!

Morris: (laughing) All of these in your book, I did.

Siâron: In London, how much of the signage would you say you’re responsible for?

Morris: I would say 90% of the logos that’s been used out there now, was originally designed by ourselves. People see them and try to change them around a little bit, and you will see somewhere along the line somebody will have something looking similar to that. It’s not all about the bits and pieces that goes with it, they will automatically try to copy it.”

90%! all city! cop the book

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